What does “Transparent Pricing” mean?

Transparent pricing means the price you see is the real market-based price for the vehicle — without hidden markups, misleading rebate stacking, or surprise dealer add-ons.

• No hidden fees
• No pricing games
• No misleading advertisements
• No surprise add-ons at signing

Is your advertised price the actual price I pay?

Yes. Our philosophy is simple: Our Price Is Our Price.

The only standard dealership fee added is a documentation fee, along with mandatory government fees such as sales tax, tag fees, title fees, and registration fees.

What is the dealer documentation fee?

The documentation fee is a standard processing fee charged by dealerships to handle the paperwork and administrative work involved in purchasing a vehicle.

• Title processing
• DMV paperwork
• Registration preparation
• Lender documentation
• Compliance documents
• Secure record storage
• Electronic filing systems
• Additional fees may apply for out-of-state titling

Unlike hidden dealer add-ons, the documentation fee is clearly disclosed upfront.

Why do some dealerships advertise lower prices?

Some dealerships advertise pricing that includes every possible rebate or incentive — even rebates most customers do not qualify for.

• Ford X-Plan, A-Plan, and Z-Plan partner pricing
• Military rebates and First Responder rebates
• College graduate rebates
• Ford Credit loyalty / conquest rebates
• Tread Lightly, Farm Bureau, and similar membership rebates
• Regional Ford Motor Company incentives

At Mahon Ford, we advertise pricing that is realistic, transparent, and easy for customers to understand. If you qualify for additional Ford incentives, we apply them on top — not as a way to bait you in.

How do you know your pricing is fair?

We monitor local market pricing, supply and demand trends, vehicle availability, Ford Motor Company manufacturer incentives, and regional pricing data on a daily basis.

We compare similar Ford F-150, Bronco, Maverick, Explorer, Expedition, and Mustang vehicles within approximately 100 miles of the dealership — including Asheville, Hendersonville, and the broader Western NC market — to help ensure our pricing is competitive and market-driven.

Our goal is not to be the “cheapest looking” dealer online. Our goal is to provide fair, honest pricing with a better customer experience.

Inventory options: What if I don’t see the Ford I want on your lot?

We can help locate it for you.

Because we work with the Ford Motor Company dealer network and have access to manufacturer allocation tools, we can often help customers secure the exact vehicle they want — even if it is not currently in our inventory.

• A specific F-150 trim, engine, or PowerBoost hybrid configuration
• A particular Bronco package (Big Bend, Outer Banks, Badlands, Wildtrak, or Raptor)
• An F-150 Lightning, Mustang Mach-E, or E-Transit EV configuration
• A Maverick hybrid or Ranger Raptor in a hard-to-find color
• A Super Duty (F-250, F-350, F-450, F-550) with a specific cab and bed combo
• A Transit cargo or passenger van for your business via Ford Pro

Great Customer Experience

We focus on relationships, not high-pressure sales tactics. Our team believes in honest communication, respecting your time, clear pricing, and long-term customer relationships. Many of our Brevard, Asheville, Hendersonville, Fletcher, and Cherokee NC customers come back for their next Ford because of how they were treated the first time.

Community Driven

We are proud to serve drivers throughout Brevard, Pisgah Forest, Rosman, Etowah, Transylvania County, Hendersonville, Mills River, Arden, Fletcher, Asheville, Waynesville, Canton, Cherokee NC, and surrounding Western North Carolina communities.

Supporting the local community matters to us — and that starts with treating every customer with honesty and respect.

Simple Buying Process

Our goal is to make your experience faster, easier, more transparent, and less stressful.

No confusing negotiations. No unnecessary back-and-forth. Just the truck, SUV, or car you want at a fair, market-based price — with every fee disclosed up front.

Authorized Ford Dealer

Mahon Ford is a factory-authorized Ford dealer with Ford-certified technicians, Quick Lane Express service, Ford Pro commercial vehicle programs, and the full backing of the Ford Motor Company. We handle warranty, recalls, Ford Protect Extended Service Plans, FordPass Rewards, and Ford Credit financing.